from YES! Magazine:
......(snip)......
The overall process has three primary elements that frame a powerful societal-scale change strategy.
1.
Change the defining stories of the mainstream culture. My previous New Economy 2.0 blog made the case that “Every Great Social Movement” begins with an idea carried forward through conversations that challenge and ultimately displace a prevailing cultural story. The civil rights movement is changing the cultural story on race. The women’s movement is changing the story on gender. The environmental movement is changing the story on the human relationship to nature. Through public presentations, books, magazines, talk shows, and the Internet’s many communications tools, millions of people are now spreading stories of the possibilities of a New Economy.
2.
Create a new economic reality from the bottom up. Many of those who have been inspired by some aspect of the New Economy story are already engaged in initiatives that are building the foundation of strong local living economies. They are establishing and supporting locally owned human-scale businesses and family farms that create regional self-reliance in food, energy, and other basic essentials. They are moving their money to local banks and credit unions, retrofitting buildings for energy efficiency, and changing land-use policies to favor compact communities, reduce auto dependence, and reclaim agricultural and forest lands. By creating a new reality on the ground their actions open opportunities for new personal choices, demonstrate the possibilities of the new story, and build a base for effective political action.
3.
Change the rules to support the values and institutions of the emergent new reality. The rules put in place by Wall Street lobbyists put the economic rights of global financiers and corporations ahead of the economic rights of ordinary people, place-based communities, and even nations. As we change the story and build appropriate institutions from the bottom up, we gain the political traction needed to change the rules to support democratic self-determination at the lowest feasible level of systems organization.
Successful social movements are emergent, evolving, radically self-organizing, and involve the dedicated efforts of many people, each finding the role that best uses his or her gifts and passions. ............(more)
The complete piece is at:
http://www.yesmagazine.org/blogs/david-korten/a-three-fold-change-strategy