"Celebrity Journalism at the White House" ..(Dan Froomkin Reports)

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Dan Froomkin: Celebrity Journalism at the White House
Posted at 10:43 am, June 3rd, 2009 Dan Froomkin Mug

What would you do if you — and your 32 camera crews — were granted unparalleled access to the White House for a day? And then you had two full hours of prime-time TV to fill?

There are many mysteries you might try to explore. How does President Obama actually make decisions? What if anything changes his mind? What blows his cool? How does he settle disputes among his advisers? Who is the last one to whisper in his ear? How does he treat his staff? How furious is the competition for his attention? Who wins? Why is he so sure, so confident, that thinking big is the solution to every problem? How do he and his staff really feel about the mess Bush left them? How does the former constitutional law professor reconcile his devotion to civil liberties with a handful of recent decisions that have horrified civil libertarians? Does he have second thoughts?

But sadly those were not the sorts of things that seemed to interest anchor Brian Williams and the more than two dozen NBC News producers responsible for the “Inside the Obama White House” special showing last night and tonight, a show that treats Obama like a celebrity rather than a president.

Part of the problem, most assuredly, was that the White House had the ultimate say in what the cameras were allowed to record, and what they weren’t. As Williams says at the show’s outset: “Our job is to show as much as we can of the inner workings, especially of the West Wing. The job of the White House is to show us what they want us to see.”

And yet what seems to fascinate Williams the most is what everyone is eating. There are, it turns out, apples and M&Ms all over the White House. In fact, the show devotes a whole montage to people pouring, throwing and consuming M&Ms. And the high point of the day, the centerpiece of the hour-long show last night, what Williams calls Obama’s “brief shining moment,” is a hokey, obviously staged burger run to Five Guys. The cameras literally languish over greasy paper bags full of french fries.

It’s the kind of substanceless fawning that leads some to conclude that the press is soft on Obama. But this show wasn’t about his politics or his policies. It was a celebration and amplification of the star power of the presidency in general, and of this president in particular. Simply showing him eating a burger they apparently consider great television.

And tonight, we’re promised an interview with Bo the dog.

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