http://www.bloomberg.com/apps/news?pid=washingtonstory&sid=aJOTT8sg1NzsInside Man Geithner Shines When He’s Offstage: Margaret Carlson
Commentary by Margaret Carlson
March 12 (Bloomberg) -- Treasury Secretary Timothy Geithner never looks so tall as when he’s sitting down. Sketching a diagram about the nation’s banks on a legal pad in Bloomberg Television’s green room this week, he showed he’s at his most impressive when the cameras are off.
Geithner had just finished one of his better interviews, an hour-long sit-down with Charlie Rose in Washington. It proved to be a good setting -- Rose’s questions are so long that Geithner looked pithy by comparison.
Here’s Geithner’s problem: He’s an Inside Man. Inside Man has the brain of Einstein and the presence of a flea. Inside Man can’t catch a break in our telegenic age. Even friends are taking after Geithner, from Paul Krugman of the New York Times to Kent Conrad, chairman of the U.S. Senate Budget Committee. On March 9, Obama’s friend, Warren Buffett, said the economy has “fallen off a cliff,” and criticized the message about how to save it as “muddled.”
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Fortunately, there is a long history of less-than-great communicators managing to communicate. People get used to mumblers and bumblers like George W. Bush, Barney Frank, John McCain and Al Gore (the communicating comeback of the decade.) Some great communicators -- Mike Huckabee and Sarah Palin, another victim of SNL -- don’t make it. Sometimes it’s the steak not the sizzle.
By yesterday, things seemed to be looking up, at least on the financial networks. Charlie Rose may be long-winded but he’s also soothing, and in one hour on his program, Geithner came across as someone on top of the situation. Geithner’s been crucified by the Dow slipping. It helped that the index rallied almost 400 points on Tuesday.
Then There’s Obama
And then there is Geithner’s boss, Barack Obama. Although he has the wordiness of a professor -- the classic Inside Man -- he has the charisma of an Outside one. Republicans portray the president, with each passing day and every decline in the S&P, as more and more responsible for the current crisis. Yet when Obama spoke to Congress two weeks ago, people told Gallup afterward that they felt more confident. In a recent Quinnipiac poll, 57 percent said they approve of the job Obama is doing handling the economy.
Geithner wouldn’t sign his bank bailout sketch so I could do my part to stir up economic activity by listing it on EBay. Inside Men don’t make nice, or need to. They’re not running for office, just running to save the world.
(Margaret Carlson, author of “Anyone Can Grow Up: How George Bush and I Made It to the White House” and former White House correspondent for Time magazine, is a Bloomberg News columnist. The opinions expressed are her own.)