Is Israel Losing the Media War in Gaza?

[Purveyor]

The arrival of Samuel J. Wurzelbacher, a.k.a. Joe the Plumber, at the Israeli border town of Sderot on Sunday caused a minor sensation among the members of the foreign press who were camped out there. Wurzelbacher, who got his first 15 minutes of fame as a prop for John McCain during last year's U.S. election campaign, has swapped his plunger for a reporter's notebook on a mission to cover the Gaza war for the conservative website Pajamas TV. Unable to see much of the fighting himself, Wurzelbacher - who during the election campaign warned that a vote for Barack Obama was a vote for the destruction of Israel - picked a fight of his own. Turning on his new colleagues in the foreign press corps, he groused, "You should be ashamed of yourself. You should be patriotic, protect your family and children, not report like you have been doing for the past two weeks since this war has started." His complaint, it seemed, was that he was seeing too many reports of civilian casualties inside Gaza.

But the reality is that Western reporters have done little reporting from the front lines of this latest phase of the world's most reported conflict. Barred by Israel from entering Gaza even before the firing started, most foreign reporters can only get near the war zone by chasing down the occasional rocket sent by Hamas into Israel. Still, the press has once again found itself caught in a different kind of cross fire: the propaganda battle, across all media platforms, between Israel and Hamas (and the supporters of each) for international sympathy. And the reason Joe the Plumber is angry is that, despite (and perhaps also because of) Israel's overwhelming military superiority, the Jewish state is losing on the propaganda front. (See pictures of 60 years of Israel.)

The Israeli government's media operations are the most sophisticated in the region, and its extensively planned hasbara campaign of public advocacy swung into high gear almost as soon as the current offensive began. Israel and its advocates are stressing a broad theme to frame the conflict - rocket fire from Gaza is an existential threat from which Israel has a right to defend itself, they argue - and they are seeking to limit reporting on civilian suffering in Gaza by challenging how much time or space media outlets devote to such images and by emphasizing the great care being taken by Israeli soldiers to avoid hurting the civilians behind whom Israel's enemies are hiding.

Meanwhile, Israeli politicians and pundits are constantly on the air painting Hamas as an implacable, genocidal foe. Defense Minister Ehud Barak told Fox News, "For us to be asked to have a cease-fire with Hamas is like asking you to have a cease-fire with al-Qaeda" - despite the fact that Israel and Hamas had, in fact, agreed via Egypt to a six-month cease-fire just last June. And Israeli military spokeswoman Major Avital Leibovitch is constantly reassuring TV audiences worldwide that Israeli troops are going the extra mile to avoid collateral damage in Gaza. However, some Israeli officers speak more bluntly when their audience is domestic. ("We are very violent," the commander of the Israeli army's Élite combat engineering unit, Yahalom, told the Israeli press. "We do not balk at any means to protect the lives of our soldiers.") When Israeli forces shelled a United Nations school that left more than 40 dead, the Israeli military initially did its best to back its claim (denied by local U.N. officials) that the school was being used by militants to fire at Israeli forces by releasing video footage from 2007 showing militants fighting from the compound.

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TIME: http://news.yahoo.com/s/time/08599187148700