http://www.post-gazette.com/pg/04080/288764.stmKaren Ryan was happy to hear my voice.
"At least you called to ask if I'm a real person," she said. After a week of being called everything from an actress to a hooker, a little self-doubt was inevitable.
Karen Ryan, who was once a TV reporter, opened a public relations business in Washington. One of her specialties was the "video news release." Industry groups or government agencies with a story to tell and the money to get it told would hire her to produce one- or two-minute TV "news" reports. She would do friendly interviews, slip in a mention of a product or program, then send it off to TV stations.
She ended each report with, "In Washington, this is Karen Ryan reporting." That's how she closed a spot touting the Bush administration's new Medicare prescription package, commissioned by the U.S. Department of Health and Human Services. But this is an election year. Someone noticed the self-promotional spot and, in no time, the General Accounting Office opened an investigation and the public howled indignantly.
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"Stations are lazy," she said. "If these things didn't work, then the companies would stop putting them out."