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Dean offered the Democratic Party a different model of organizing, a distinctive approach to political mobilization. Its conspicuous failure in its first road tests in Iowa and New Hampshire carries a message bigger than Dean himself. It brings into question the whole notion that Internet-based populism is the wave of the future for the Democratic Party.
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Trippi's gift was to grasp that the Internet could be used to link these separate supporters to headquarters and, more importantly, to each other, so the energy of their individual efforts would be contagious.
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It had struck me that what Dean and Ganz and Trippi had created was really a contemporary version of the "O'Brien Manual," the organizing bible that Larry O'Brien wrote for John F. Kennedy's 1960 campaign. O'Brien used the model of Kennedy's Senate campaigns, where the women in his large family hosted tea parties to recruit volunteers, who then were asked to invite their friends to help out in the effort. "You just keep enlarging the circle," O'Brien said, "and as soon as someone volunteers, you give her an assignment."
What I forgot – and I suspect the Dean folks did, as well – is that behind this seemingly spontaneous grass-roots effort was the wealth of Joseph P. Kennedy and the iron discipline of Robert F. Kennedy, his brother's campaign manager. When it was time to get tough in the Wisconsin and West Virginia primaries, the muscle was applied.
In the wake of Iowa and New Hampshire, Dean has abandoned all pretense of a decentralized campaign. Trippi was demoted and resigned. Roy Neel, the longtime Al Gore aide who is now in charge, told The Washington Post that Trippi had "an extraordinary vision in organization and message," while "mine is more about helping bring discipline and focus to an organization, particularly an organization that is under a great deal of stress right now."
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Broder can be reached via e-mail at davidbroder@washpost.com.
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