NBC Uni time-shifts with TiVo data

[katty]

more: http://www.reuters.com/article/industryNews/idUSWNAS320520071128

NBC Uni time-shifts with TiVo data

Tue Nov 27, 2007


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By Paul Bond

LOS ANGELES (Hollywood Reporter) - For the next several years, NBC Universal will rely on TiVo to tell it how television viewers are using their digital video recorders and, presumably, to introduce interactive commercials to the masses.

In a pact announced Tuesday, the companies said they will use TiVo's existing interactive advertising platforms as well as create new ones, and they will split some of the revenue the platforms could generate.

The deal also calls for NBC Uni to subscribe to TiVo's Stop//Watch and Power//Watch services, which provide second-by-second data about shows and commercials that are being watched, paused, skipped and rewound.

[aquart]

1. Wouldn't it be nice if users were allowed to CHOOSE to participate?

You know, like Nielsen families?

[northzax]

2. of course you can choose

don't get a TiVo.

[aquart]

3. That would make me a NON-user.

I specifically referred to users.

[northzax]

4. well, there is your choice, right?

no one is mandated to have a TiVO, there are many other DVR options out there.