Derrick Z. Jackson
Boston Globe, July 16, 2003
IT IS A TOUCHDOWN at the old-boy network when ESPN hires Rush Limbaugh for pregame blabber about pro football. It is an extra point when the media think nothing of this event. They both should be penalized for roughing the past.
Mark Shapiro, ESPN's executive vice president of programming and production, claimed that the move was made to "give fans a voice." Shapiro said: "Rush is a great communicator and a fan's fan. His acute sense of what's on the minds of his listeners combined with his ability to entertain and serve as a lightening rod for lively discussion makes him the perfect fit for this new role."
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Limbaugh has always had crime and black people on the brain. He once said, ''Have you ever noticed how all composite pictures of wanted criminals resemble Jesse Jackson?'' He said, ''The NAACP should have riot rehearsal. They should get a liquor store and practice robberies.'' When Spike Lee said that African-American children should be allowed to skip school to see his movie on Malcolm X, Limbaugh said: ''Spike, if you're going to do that, let's complete the education experience. You should tell them that they should loot the theater, and then blow it up on their way out.''
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ABC considered hiring Limbaugh for ''Monday Night Football'' three years ago. After a flurry of protests, the network selected someone else. Now, it appears that the Walt Disney Co., which owns ABC, is trying to slip Limbaugh through the old-boy back door into brother cable network ESPN. If Limbaugh's words were unacceptable for a broader TV audience then, they should remain so now. Limbaugh once complained about African-Americans: ''They are 12 percent of the population. Who the hell cares?'' ESPN and Disney should be made to care about hiring someone to cover a majority black sport who does not care about black people. Most important, newspapers should care, even if ESPN and Disney do not.
http://www.boston.com/dailyglobe2/197/oped/Limbaugh_brings_baggage_with_his_ESPN_blabber+.shtml--------------------
Derrick Z. Jackson is dead-on as usual!