http://www.nytimes.com/2005/05/06/opinion/06friedman.html?hp=&pagewanted=printMany authors hate to go on grinding book tours. But I've always found it a useful way to be a foreign correspondent in America and take the pulse of the country. Here are the two most important things I learned from a recent book tour:
First, many educated people seem to be getting their news from Comedy Central. Say what? As any author will tell you, the best TV book shows to be on have long been Don Imus, Charlie Rose, C-Span, Tim Russert on CNBC, "Today," Oprah and selected programs on CNN, Fox and MSNBC. They are all still huge. But what was new for me on this tour was the number of people who also mentioned getting their news from Jon Stewart's truly funny news satire, "The Daily Show." And I am not just talking about college kids. I am talking about grandmas. Just how many people are now getting their only TV news from Comedy Central is not clear to me - but it is a lot, lot more than you think.
Second, and this may be related to the first, there's a huge undertow of worry out in the country about how our kids are being educated and whether they'll be able to find jobs in an increasingly flat world, where more Chinese, Indians and Russians than ever can connect, collaborate and compete with us. In three different cities I had parents ask me some version of: "My daughter
is studying Chinese in high school. That's the right thing to do, isn't it?"
Not being an educator, I can't give any such advice. But my own research has taught me that the most important thing you can learn in this era of heightened global competition is how to learn. Being really good at "learning how to learn," as President Bill Brody of Johns Hopkins put it, will be an enormous asset in an era of rapid change and innovation, when new jobs will be phased in and old ones phased out faster than ever.