Union Carbide's PR firm
Burson-Marsteller is working to enhance the credibility of the Iraqi National Congress as it seeks to establish itself as a legitimate force in the postinvasion Iraq," writes the Holmes Report, a PR trade publication. "B-M has been working with the Congress, led by high profile Iraqi exile Ahmed Chalabi, since 1999, under a state department contract. Chalabi and the Congress have close ties with the Bush administration, but some critics are concerned that their support within Iraq is shallow. "We've been the communications vechicle on the outside as the INC moved into northern Iraq, then to Nasiriya, and to Bagdad, ' K. Riva Levinson, who heads the INC account for Burson out of Washington, told reporters. "We were helping the INC get out statements and videos that made it clear that the exiled opposition was consolidating and moving. It's been a tremendous ride for them and us."
B-M is one of the largest public relations agencies in the world and also the most reviled due to its mercenary attitude in choosing clients and contracts, and its frequent run ins with activists for enviromental and other progressive causes. When helping its industry clients to escape enviromental legislation or sprucing up the image of some of the most repressive governments on Earth, B-M brings to bear state of the art techniques in manipulating the mass media, legislators and public opinion."
http://www.guerrillanews.com/print Burson-Marsteller to Use Cyveillance Technology
Burson-Marsteller, a global communications and public relations firm, is creating an alliance with Cyveillance to allow Burson-Marsteller's corporate and institutional clients to track and respond to that which is being said about them across the Internet. Cyveillance's technology is capable of scouring the entire Internet at high speed to locate, filter and prioritze company or institution-specific dialogue, offering clients the ability to address potential issues such as negative comments about the corportation, a brand, or their service reputations.
"Negative comments or dialogue, which can be devastating to large corporation, often begin unnoticed in the recesses of the Internet," said Eric Letsinger, director, channel development, Cyveillance. "Our technology provides an early detection system to identify these threats and gauge their potential impact, allowing Burson-Marsteller to alert their clients to critical issues far in advance of a crisis."
http://dc.internet.com/news/print.php/942201