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NYT: Viagra and the Battle of the Awkward Ads

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DeepModem Mom Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Apr-25-04 02:41 AM
Original message
NYT: Viagra and the Battle of the Awkward Ads
Viagra and the Battle of the Awkward Ads
By STUART ELLIOTT

Published: April 25, 2004


ADVERTISING has had its share of nasty three-way battles over the years: McDonald's vs. Burger King vs. Wendy's. Bud Light vs. Miller Lite vs. Coors Light. Toyota vs. Nissan vs. Honda. Kellogg's vs. Post vs. General Mills.

Now comes Viagra vs. Levitra vs. Cialis. It is a Madison Avenue dream. And nightmare.

It is a dream because the three rivals are flush with cash and eager to compete aggressively in a market that is already big and is forecast to grow fast. Ad agencies have been panting like lovesick suitors over the idea of clients willing to spend more than $300 million this year when many other clients are pinching pennies.

The problem is that the products in question treat erectile dysfunction, a condition, like adult incontinence or hemorrhoids, that is hard to discuss without being too vague or too vulgar. So the advertisers have to figure out how to build customer demand and loyalty without offending people and without providing additional fodder for endless gags by late-night talk-show hosts.

Even worse, the products are prescription drugs, so they come freighted with federal restrictions and requirements about advertising content. For instance, if an ad mentions the product name and what it treats, side effects must also be disclosed - in this case eyebrow-lifters like "erections that last for more than four hours."...


http://www.nytimes.com/2004/04/25/business/yourmoney/25viagra.html
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uhhuh Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Apr-25-04 03:55 AM
Response to Original message
1. I've said it before
And I'll say it again.

What is wrong with the penii of America??

Do we have an epidemic of erection problems in this country? If so, isn't this something that should be looked at? What's causing it? Can we try addressing cause rather than treating the symptoms?

The other point is that if there is no erection dysfuntion epidemic, and people are just using these DRUGS to get their jollies, couldn't we reevaluate the War On Some Drugs?

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DeepModem Mom Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Apr-25-04 03:58 AM
Response to Reply #1
2. LOL! I posted because of the issue of the ads...
and explaining them to children. But you make two very good points!
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xchrom Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Apr-25-04 06:13 AM
Response to Reply #1
4. why do you think americans are so fat?
uh -- yes there are a lot of problems with american males and their penii.
think prostate, high blood pressure, diabetes, smoking, etc.
plus i've heard that americans -- for all that we look{ads., etc.} like we have a lot of sex we actually don't.
still it's funny -- especially the bit about having a boner for more than 4 hours. shit, when i was a teenager -- i had a boner for four years -- drum roll, rim shot.
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truth2power Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Apr-25-04 10:00 AM
Response to Reply #4
12. ROFLMAO!! Too funny, xchrom
I agree with others here. Those ER ads are disgusting and every time I see one I think American men must be feeling awfully impotent. And I also wonder if that isn't one of the reasons the Chimpministration is so hot to go to war everywhere in the world.

At least they can get their uh....guns up! Blech!!! :puke:
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DeepModem Mom Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Apr-25-04 10:19 AM
Response to Reply #12
13. Iraq War = Bush administration Viagra?
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TahitiNut Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Apr-25-04 10:36 AM
Response to Reply #4
14. Nightmares become dreams
I vividly recall the horror (yes, I had nightmares) of being called to the blackboard and being helpless to inhibit an adolescent erection. The fashion of the day was slim-fit chino slacks, a fabric without "holding power." As a typical body-shy adolescent, almost nothing other than imagining being expelled from the shower into the gymnasium during girls' PE held more horror. All the worse was the realty of a classroom cucumber ... where the other was mere overactive imagination.

Funny how such times become nostalgic. :shrug:
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retread Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Apr-25-04 06:40 AM
Response to Reply #1
7. I think it is simpler than that. When Nixon went to China, I
said it was because the capitalists saw 4 billion armpits that needed a deodorant! To be blunt, men are flaccid most of their lives, think of the opportunity to sell a product. Nothing is too crass, they will stoop to any level to sell anything.
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BiggJawn Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Apr-25-04 09:59 AM
Response to Reply #1
11. It's difficult to get it up...
If you're aware of current events and have a soul. :-(

For the ReTHUGlicans, it's their high-fat diets and Diabetes that knock 'em limp.
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question everything Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Apr-25-04 10:58 AM
Response to Reply #1
15. Ah, so that's the plural form?
Last year I asked the editor of an alternative newspaper in CA, the reply was: the plural of penis is Arnold..
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chookie Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Apr-25-04 01:29 PM
Response to Reply #1
17. Some thoughts
FIrst of all, there just MIGHT be biological bases for peenie weenie problems.
1) Research shows that male fertility is WAY down, perhaps 50% of what it was 50 years ago, which some scientists attribute to the degradation of PVCs and chloride into the environment into compounds that mimic the hormone estrogen.
2) The older you get, the less able you are to perform sex acrobatically. Indeed, part of the genetic blueprint of all life forms is for them to wear out eventually, to be replaced with new life forms, because life is always struggling to adapt itself to changing environments. Add to this the increasing stresses of the workplace and trying to figure out how you are going to survive in George W Bush's environment, and maybe guys are just too damned tired to bang all night like they did when they were 19.

But probably, it's just marketing bullshit. We are brainwashed to believe that we must not not have any body odors, we not not appear to age, that we must be cheerful and productive at all times, that we have to be able to f*** like porn stars 24/7 throughout our lifetime. That our lives are diminished if we do not.

I was reading some Mailer last night, when he said you know that the world is in serious trouble when sex is regarded more as recreation than the means of continuing the race.

Traditionally, there has been a cultural understanding that there are periods of existance -- childhood, a time of intense sexual activity, a career, raising a family, and then a retirement in which you dedicate yourself to examining the ultimate questions of existance as you face death. Instead, America seems to have become fixated on the adolescent stage -- of shallowness, of sex, of posturing.

We're being told that we need drugs to keep us f***ing like rabbits all of ours, and drugs to keep us happy and cheerful even though our jobs and our families and current events are wearing us out. No ones wishes to examine and especially not address the existential basis of our physical "ailments", because they NEED us to be adolescent zombies to keep us in our miserables jobs and maintaining the lifestyles of the rich and Republican.

In this same essay Mailer wrote that in the past there were ILLNESSES that could be cured, and today, there are only conditions, which are mysterious, that no one understands, and that can only be treated ineffectively. I say, that is a deliberate choice by the medical and pharmaceutical industries, to benefit the stockholders so they have more money to donate to George W Bush -- because, if they cure illnesses -- where's the profit.

In conclusion, I just wish to say I am sick and tired of these idiotic "erectile disfunction" commericials. They get stupider all the time -- now they have that grinning, giggling, squirming young woman talking breathily about how her MAN that takes Cialis, with backdrops that look like the start of a stupid porn short.

Why the FUCK doesn't Michael Powell get all worked up about pill pushers peddling "F***ing enhancers" on primetime tv and radio? Given the Almighty Power of the pharmaceutical industry, the answer to this is a no-brainer.

Why the FUCK doesn't AG Ashcroft get all worked about pill pushers peddling "F***ing enhancers" on primetime tv and radio? After all, he goes after the porn industry, which exists because it has the very same effect, and has been the way that "erectile dysfunction" has been dealt with for thousands of years.

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Liberal Gramma Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Apr-25-04 01:41 PM
Response to Reply #17
18. FEC Function
Michael Powell is too busy trying to save us from the sight of a naked breast and our ears from profanity on Howard Stern's radio show to commit any of his resources to an investigation of erection-enhancing drugs. Which would you rather explain to your seven-year-old?
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DeepModem Mom Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Apr-25-04 03:06 PM
Response to Reply #18
19. Excellent point, Liberal Gramma! Welcome to DU!
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amazona Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Apr-25-04 04:22 PM
Response to Reply #1
20. the population is aging
It is a dirty little fact of biology that a large proportion of men over 40 (any population of men over 40, not just Americans) can't get or sustain a natural erection. Mother Nature didn't especially intend for people over 40 to still be hanging around alive, much less procreating. There is nothing necessarily "wrong" with all these nonfunctioning penii but the issue is more than the loss of the only hobby a lot of American men have time for. Impotence does cause a breakdown in relationships because we have different expectations now. The pioneer housewife of 1890, exhausted after a hard day's physical labor and sighing in relief that her husband has stopped pestering her in the bedroom, is not the cooped-up office worker of 2004 who wants to unwind by doing something physical with a spouse she doesn't see until after eight in the evening. Men always got older and less capable but, in days gone by, this might be accepted or even welcomed. Times have changed. A lot!

I don't see how we can treat the "cause" of impotence when the "cause" is aging. The only way to avoid aging is to die. Therefore, I think it's quite acceptable to treat the symptom in this case, if both partners agree. Now, the horny creep who is using his new-found insta-erection to harass every female within five miles needs to get a clue, I'll go along with that. Some of these 70 year olds seem to be under the illusion that they are the only men around with a Viagra prescription and every woman over 40 is ready and eager to test-drive their new toy. No Thank You!
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leftchick Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Apr-25-04 05:54 AM
Response to Original message
3. it is repulsive....
Edited on Sun Apr-25-04 06:38 AM by leftchick
where the hell is John asscrack over this issue? I am sick of flipping the channel so my child avoids hearing this crap. I didn't think anything would be worse than "feminine odor"!
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DeepModem Mom Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Apr-25-04 06:23 AM
Response to Reply #3
5. "'My 6-year-old daughter turned to me and said....
'What's a four-hour erection?' said Kelly Simmons, executive vice president and chief creative officer at Tierney Communications in Philadelphia, who studies sex issues in marketing. 'How do you explain it?'" (From the article.)

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retread Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Apr-25-04 06:30 AM
Response to Reply #3
6. When my son was young, we welcomed any and ALL chances
to have discussions and dialogs with him. We had many amusing talks in supermarket checkout lanes. Children need to learn early how advertisers are trying to mold us into good, consuming robots. When they see the concept of "feminine odor" in the same light as "three-headed aliens" the capitalists lose!
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Mari333 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Apr-25-04 07:38 AM
Response to Original message
8. baby boomers. money. stupid.
You would think the SNL people would have a great skit from these.
Women on the street with their suitcases packed to leave home while the men are jumping up and down about 4 hour erections, women in their cars leaving their husbands as they jump up and down.
or men jumping up and down on the streets as blow up plastic dolls fly out the windows of their bedrooms.
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saigon68 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Apr-25-04 07:49 AM
Response to Reply #8
9. The writers at SNL should hang here for a while
No lack of ideas or comedy material. Good one Mari :-)
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kstewart33 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Apr-25-04 09:31 AM
Response to Original message
10. I keep waiting for my 6-year-old daughter to ask
me, 'Mommy what's a four-hour erection?'

On this one, I'm a prude. There's a time for everything, and talking to young children about erections definitely is very bad timing. I'll pass and wait until she's old enough to truly understand what this is all about.

I'm offended by these commercials. It's another example of how people, in quest for the big bucks, have simply gone too far.
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question everything Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Apr-25-04 11:01 AM
Response to Original message
16. But we are forbidden to import drugs from Canada
because it would lower the funds available for R&D...

Someone needs to find out the funds for advertising prescription-only drugs (how much did a 30 sec commercial on the super bowl cost?) and then compare the funds for R&D..
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FizzFuzz Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Apr-25-04 04:43 PM
Response to Original message
21. Watching the March on CSPAN
there was a group of doctors dedicated to providing safe legal abortion. One of them who spoke told how 1/2 of all pregnancies are unintended, but only 1 in 5 med schools provide instruction on abortion, birth control and counseling. He then contrasted that with the fact that more attention is given in a majority of med schools to teaching about Viagra!!!!!!!!!!!

Enough with the leering winking football-flying-through-a-tire-swing commercials.

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