In Advertising, Governor Accepts No Imitations | LA Times

[Ediacara]

In Advertising, Governor Accepts No Imitations
Schwarzenegger and his attorneys are vigilant in guarding the use of his image.


Brand ex (AP)

By Robert Salladay, Times Staff Writer

SACRAMENTO — When an Oregon brewery introduced the "Governator Ale" in January, the company proclaimed it would be "no girly-man beer." It promised to brew 3,200 cases for California drinkers under a Pumping Iron label.

Then the weight came down.

Gov. Arnold Schwarzenegger's lawyers demanded that the Portland Brewing Co. cease making beer that exploited the governor's image for profit. The company quickly complied and a settlement is in the works.

The short, unhappy life of "Governator Ale" is representative of dozens of business ventures that have attempted to profit from Schwarzenegger's image as a tough guy, bodybuilder and tax-cutting politician.

More at the Los Angeles Times

[Democat]

1. What about all of the right wingers that sold items with Clinton's image?

Arnold is re-writing the rules about having to make any compromise when you are elected.

Imagine if Gray Davis had tried to stop people from using his image?

How long will it be before we have a president who says you have to have his permission to use his name, even in the media?