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Traditional wisdom in some campaign circles is that you either want to be the first to announce or else the last.
The first guy (or gal!) who gets out there with an announcement gets all the attention early out. It's a great place to be if you are a new face or somebody trying to undo a negative image issue. You also have the advantage of being the first to ask for cash from what is really a finite pool of donors.
The last one to announce has the advantage of having seen the types of campaigns the others are gonna run. You can set up your message to seem "different" or "innovative." You also have to scramble for funds because you are trying to tap into that same group of people that the earlier guys have already hit up for contributions.
When you get to campaigns at this level, these guys have a track record to either defend or trumpet. They also have a group of loyal supporters that they have collected over their political career.
To cite one example, Gephardt has made a career of soliciting support from labor. It is expected that he will get a certain amount of cash from labor for this race. He probably has a budget created for his campaign, and he knows how much he needs to raise to get to the finish line (Primary election day.) Usually the fundraising schedule is broken out to coincide with the reporting periods required by election law.
If he fails on a fundraising goal, he has to decide if it is a matter of late contributions from donors or if the support has evaporated. If it a case of funds being late comeing in, then it is not a biggie, it is a matter of getting on the phone and calling the contributor and explaining how bad you need the check. If the cash is never gonna come, then the candidates generally pack it up and quit the race.
My opinion is that Clark has had a strategy of being last to announce all the way thru it. He's been plastered all over the TV with jobs as a talking head, and he's getting his message out there along with his image. Shoot, I bet a lot of CNN viewers know way more about him than they do most of the other candidates--and he hasn't even announced yet!!!
The best part of it all? By waiting to announce there is a buzz on WILL he announce and WHEN, plus it is all free!!!! It isn't costing him a cent!
Biden was floating a trial balloon, IMO. I'll be mighty surprised if he jumps in at this point.
Again, it is just my opinion, and I've been wrong on stuff before. Do not take this to the bank--ok?
Laura
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