Gas Costs Eat Into Restaurant Sales
Consumers are dining out less as pump prices climb. Cheesecake Factory and Chili's are among the chains reporting declines.
By Jerry Hirsch, Times Staff Writer
August 3, 2006
Angela Pierce and husband Nicolas used to enjoy a dinner date once a week. Now the Culver City couple patronize restaurants just twice a month, thanks to gasoline prices that are more than 70 cents a gallon higher in Southern California than a year ago.
Unfortunately for the $175-billion U.S. sit-down restaurant business, the Pierces aren't the only ones staying away from their favorite eateries. In the last few months, restaurants such as Chili's, Cheesecake Factory and Applebee's — what analysts call the "casual dining" category that offers table service and alcoholic beverages — have recorded small but discouraging sales declines.
They are responding by offering discount burger specials and new menus featuring lower-priced items with smaller portions and by pushing the gift card business.
The culprit, restaurant chains say, is soaring gas prices. But rising interest rates and increases in the minimum payments that consumers must make on credit card debt have added to the problem.
"The Chili's and Applebee's of the world — some of their customers don't have all that much money," said Michael Smith, an analyst with Oppenheimer & Co. "They get startled when they fill up their SUVs, so they stop dining out or they trade down to fast food."...
http://www.latimes.com/business/la-fi-restaurants3aug03,0,929161.story?track=mostemailedlink