http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1000760609NEW YORK As the U.S. military approaches nearly two years in the Iraq conflict, media training for soldiers going into the war zone has been stepped up, becoming mandatory for Army troops since October, E&P has learned.
"Talking point" cards for military personnel, meanwhile, are being updated regularly as the war progresses -- often as much as once a week -- to keep up with the conflict's changing issues and the proximity of embedded reporters. Among the current talking points: "We are a values-based, people-focused team that strives to uphold the dignity and respect of all."
Soldiers preparing for deployment in hostile or critical areas have received some kind of media training in handling press inquiries since as far back as the first Persian Gulf War, according to several military press officers. Such training has also included pocket cards with suggested talking points for the combatants, which advise them how best to promote the military operation and avoid awkward or confrontational interviews. snip
The News & Observer of Raleigh, N.C., noted this week that the first talking point in a slide show for troops at Fort Bragg was: "We are not an occupying force."
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