Kraft to Curb Children's Advertising of Some Popular Snack Foods

[seriousstan]

NORTHFIELD, Ill. (AP) - Kraft Foods Inc., the nation's biggest food manufacturer, said Wednesday it plans to curb its advertising of Oreo cookies, regular Kool-Aid and other popular snack foods to children under 12 as part of an effort to encourage better eating habits.

The company also said it would begin labeling food and beverages that meet certain nutrition criteria with a flag containing the product's benefits.

The new marketing program comes as food companies are facing rising criticism from some consumer groups and others that they are contributing to obesity in children.

"We're working on ways to encourage both adults and children to eat wisely by selecting more nutritionally balanced diets," Kraft senior vice president Lance Friedmann said in a written statement.

http://ap.tbo.com/ap/breaking/MGB1HKJKV3E.html

[Guns Aximbo]

1. YES!

I think that is great! Marketing SHOULD NOT be tergeted to children!

There is hope!

[Union Thug]

2. I agree. BAN ALL MARKETING TO CHILDREN

Geezus, we can't even turn on PBS children's programming without some bullshit corporate "SPONSOR" peddling its crap to my kids. This is deliberate consumerism brainwashing, training our kids to be good little shoppers. Fuck them.

[Eurobabe]

4. it's sick isn't it? indoctrinate them to love corporate garbage

from the minute they can hold their own heads up.

[booksenkatz]

6. I've trained my 5-year-old to be a bad shopper

When he watches PBS, he comes running into my office and says, "Hey, Mom! McDonald's is on TV! Their hamburgers are made out of slurry, but their playground is fun." He's been able to say "slurry" whenever we pass a McD's ever since he was 2... LOL! And yes, he tried one of their burgers once and hated it, just took one bite and that was it. He's going to be a vegetarian anyway, I can tell.

But I do hate seeing ads on PBS!

[KittyWampus]

3. However, Kraft Also Announces They'll Bribe Schools With

sports equipement for the students in exchange for the right to have vending machines in the kids cafeteria.

[jayfish]

5. Hopefully They Start By Killing...

those damn Cheeseosaurus spots. The ear-worms are killing my family. :bounce:

Jay