Reply #5: Radio exec: Our stations dropped Beck because he stopped being entertaining+* [View All]

[EV_Ares]

EXCLUSIVE: Radio Chain Dropping Beck Because His Rants Hurt Ratings
A radio chain that dropped Glenn Beck from five of its stations since January did so, in part, because the show's content was hurting ratings, the company's president said Monday.

"He bounces around pretty radically, I think he confuses people, they're not sure where he is coming from," said Rick Buckley, president of Buckley Radio of Greenwich, Conn., who spoke with Media Matters. "It can change day to day, hour to hour. Consistency is, I think, the path to success in broadcasting, in radio for sure, whether it be music or talk. Glenn is sort of all over the park from time to time."

Buckley spoke just days after his company announced it would pull Beck's show from four stations in Connecticut. -- WDRC-AM, WWCO-AM, WSNG-AM, and WMMW-AM. Those stations simulcast programming and will no longer air Beck's morning show, replacing it with two local personalities.

"Some of his direction has changed over the last year and a half," Buckley said. "He is preaching a lot more than entertaining."

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