Reply #30: What the website will accomplish? [View All]

[USArmyParatrooper]

It will...

"encourage its users to act on the party's behalf. The Democratic congressional or gubernatorial candidates that are running in the user's login location automatically appear on the homepage. By clicking on the candidate, users can register to volunteer, find out about events, and learn more about the candidate. The DNC's creative director Lucas Fleischer commented, "There's energy out there and we want to grab it. If you want get involved it should be easy for you. We made the website clean and so simple that you can get to where you need to go in order to make America better." In addition, the website contains links to Democratic candidates Twitter feeds because, to quote Fleischer, "It used to be that a blog was enough, now people want constant updates." The logo combines traditional fonts touting the motto "Change That Matters" with a modern, minimalist graphic of the letter D. "The purpose of the new logo wasn't so much to redefine ourselves, but to hone in on who we (the Democrats) are," said Fleisher."