26. Unlike most conservatives, liberals have no psychological need to listen to listen to talk radio.
Most conservatives have a strong psychological need to have their beliefs validated. This is because many of them have some amount of cognitive dissonance concerning their beliefs in that they either know or strongly suspect that such beliefs are morally wrong. The reinforcement of their beliefs from conservative talk radio and Fox News resolves, or at least eases, that cognitive dissonance and validates the morally wrong belief.
Liberals do not suffer from such cognitive dissonance and thus do not have a need to have their beliefs validated. As a result liberal talk radio fills such a narrow niche market that it can not be commercially viable.
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