German Discounter Aldi Aims to Profit From Belt-Tightening in US [View All]

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As the US economy continues sliding south, German discount retailer Aldi is ratcheting up expansion plans there, aiming to make the best of it. It plans to open 75 new US stores this year.

Up to now, German deep-discount retail chain Aldi has had limited success in the United States. Its formula of selling a limited selection of no-name products at fire sale prices has made it a roaring success in Europe, but across the ocean it has only managed to attract low-end shoppers.

Now, however, the company is hoping to use the US economic crisis to its advantage, and aims to compete with heavy-hitting US discounter Wal Mart. It has plans to open 75 new stores this year alone, including its first New York branch.

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http://www.dw-world.de/dw/article/0,,3946936,00.html

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The local Aldi has good food, cheap.