Reply #9: Well, it isn't fuzzy math. It's just a way of getting a half a million donations [View All]

[MADem]

from slightly more than a third of a million people. Affording isn't an issue--say, you decide to give the guy twenty bucks. You give him ten bucks, twice.

It's a way of making the impact feel bigger, and when you do that, you can 'grow' your bandwagon of support. Gee, he got HALF A MILLION contributions!!!! Maybe I should contribute, too!!!!!

It's actually clever, though they should have skipped that sentence you cited -- it's clumsy, and makes it obvious what they're trying to do. They'd have been better off getting bloggers and other actors to put the word out in smaller venues.