Why Voters Thought Obama Won (And Why the Pundits Didn't Get It) [View All]

[babylonsister]

Why Voters Thought Obama Won (And Why the Pundits Didn't Get It)


TPM has the internals of the CNN poll of debate-watchers, which had Obama winning overall by a margin of 51-38. The poll suggests that Obama is opening up a gap on connectedness, while closing a gap on readiness.

Specifically, by a 62-32 margin, voters thought that Obama was “more in touch with the needs and problems of people like you”. This is a gap that has no doubt grown because of the financial crisis of recent days. But it also grew because Obama was actually speaking to middle class voters. Per the transcript, McCain never once mentioned the phrase “middle class” (Obama did so three times). And Obama’s eye contact was directly with the camera, i.e. the voters at home. McCain seemed to be speaking literally to the people in the room in Mississippi, but figuratively to the punditry. It is no surprise that a small majority of pundits seemed to have thought that McCain won, even when the polls indicated otherwise; the pundits were his target audience.

Something as simple as Obama mentioning that he’ll cut taxes for “95 percent of working families” is worth, I would guess, a point or so in the national polls. Obama had not been speaking enough about his middle class tax cut; there was some untapped potential there, and Obama may have gotten the message to sink in tonight.

By contrast, I don’t think McCain’s pressing Obama on earmarks was time well spent for him. One, it simply not something that voters care all that much about, given the other pressures the economy faces. But also, it is not something that voters particularly associate with Obama, as the McCain campaign had not really pressed this line of attack. If you’re going to introduce a new line of attack late in a campaign, it has better be a more effective one that earmarks. And then there was McCain's technocratic line about the virtues of lowering corporate taxes, one which might represent perfectly valid economic policy, but which was exactly the sort of patrician argument that lost George H.W. Bush the election in 1992.

Meanwhile, voters thought that Obama “seemed to be the stronger leader” by a 49-43 margin, reversing a traditional area of McCain strength. And voters thought that the candidates were equally likely to be able to handle the job of president if elected.

These internals are worse for McCain than the topline results, because they suggest not only that McCain missed one of his few remaining opportunities to close the gap with Barack Obama, but also that he has few places to go. The only category in which McCain rated significantly higher than Obama was on “spent more time attacking his opponent”. McCain won that one by 37 points.

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http://blogs.tnr.com/tnr/blogs/the_plank/archive/2008/09/27/why-voters-thought-obama-won-and-why-the-pundits-didn-t-get-it.aspx