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Reply #5: That's all by design, of course. [View All]

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Orrex Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Oct-24-09 08:46 AM
Response to Reply #2
5. That's all by design, of course.
The build-it-yourself concept is a goldmine for the retailer, because they save on storage, on shipment, and on shelf-space.

And IIRC you can't exit the store without walking through the entire store!

I haven't been to one in about eight years, because the nearest one is ridiculously far away.


And that's by design, too; rather than building a store in every community, they build one close to a population center and let people drive to it. That saves IKEA the costs of building more stores and also the costs of maintaining and delivering to those stores, because they know that people will be happy to drive there.

According to Ms. Ruppel Shell, the average IKEA requires a round-trip drive of about 50 miles--not exactly fuel-friendly!

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