Reply #22: No wit and low production costs [View All]

[Gman]

defines this years SB commercials. The lack of wit in the last two years now seems to indicate that there's a lack of talent at the biggest ad agencies. The low production costs probably mirrors the state of the economy and all the cost cutting.

I was also puzzled about the demographics that the halftime show was supposed to target. It definitely was not targeted at the 30-45 age group that are supposed to spend the most money. Maybe there was no rhyme or reason to the halftime show. Maybe they just told MTV to do it and MTV did their thing with who they consider their "hottest" performers.

Overall it was a very poor year for SB commercials.