Reply #51: Covenant [View All]

[orwell]

Thank you.

Credibility problem is somewhat effective in that it uses the word "problem". Problems need to be "solved" or "fixed".

I prefer using the words "trust" and "betrayal". That is why "betrayed our trust" is so powerful. We are willing to put up with a lie if we feel it is in our best interest, (protection, social lies such as "you look nice in that dress") but all of us deal with betrayal of trust harshly. It can be "the deal breaker" if you will. The use of the word "our" unites us in the charge. He didn't betray the trust of the left, who never trusted him, but of the whole country. He sent "us" to war and did it dishonorably.

If I were Kerry or Edwards, I would use this meme this way:

Yes I voted for IWR because I trusted that our President was leveling with us when he assured us that Iraq was a grave threat to our National Security. But he broke the covenant with Congress. He betrayed our trust. And worst of all, he betrayed the American people.

That is why I am running for President of the United States. I will restore your trust in the Presidency.

This type of rhetoric will resonate with the entire voting public. The betrayal "meme" is out there. It just needs to be hammered with repetition.

O