Reply #11: Until you have ratings... [View All]

[benburch]

... you probably don't have advertisers.

Once you have good Arbitrons on a real radio station, you can get the ad money.

The problem is bootstrapping yourself to where that becomes possible.

You *can* sell ads on internet-only radio, but advertisers are wary of it in the extreme. It is a tough sell, and the rates are nowhere near what you would need to cover expenses.

-Ben