Reply #6: Americans in general eat for the way something feels, not taste [View All]

[KurtNYC]

that's why beer commercials talk about how cold their beer is. Isn't the cold part up to me? I mean they only make what goes into the can, they don't make the can cold. Many other everyday foods have to be a certain temperature to be "good" - coffee, french fries, pizza (great cold actually but..) soups. Another chain restaurant talks about how good it is to "feel full." Once food is cheap and crappy is seems to be all about feel. The biggest trend is American food for the last 10 years has been to load it up caffeine. Red Bull, Jolt, etc.