Gore Begins Huge Public Campaign to Go Green [View All]

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Source: Washington Post

Gore begins huge public campaign to go green
By Juliet Eilperin

The Washington Post

WASHINGTON — Former Vice President Al Gore will launch a three-year, $300 million campaign Wednesday aimed at mobilizing Americans to push for aggressive reductions in greenhouse-gas emissions, a move that ranks as one of the most ambitious and costly public-advocacy campaigns in U.S. history.

The Alliance for Climate Protection's "we" campaign will employ online organizing and television ads on shows ranging from "American Idol" to "The Daily Show with Jon Stewart." It highlights the extent to which Americans' growing awareness of global warming has yet to translate into policy changes, Gore said last week.

He said the campaign, which he's helping fund, was started in large part because he fears lawmakers aren't willing to curb human-generated emissions linked to climate change. "This climate crisis is so interwoven with habits and patterns that are so entrenched, the elected officials in both parties are going to be timid about enacting the bold changes that are needed until there is a change in the public's sense of urgency in addressing this crisis," Gore said. "I've tried everything else I know to try. The way to solve this crisis is to change the way the public thinks about it."

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"The simple algorithm is this: It's important to change the light bulbs, but it's much more important to change the laws," he said. "The options available to civilization worldwide to avert this terribly destructive pattern are beginning to slip away from us. The path for recovery runs right through Washington, D.C."



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