http://www.organicconsumers.org/articles/article_27449.cfm
General Mills' Powell Maintains Opposition to Labeling GMOs
By Sam Black
The Business Journal, April 30, 2013
Straight to the Source: http://www.bizjournals.com/twincities/news/2013/04/30/general-mills-powell-against-gmo-labels.html
Ken Powell, chairman and CEO of General Mills Inc., restated his opposition to mandatory labeling of genetically modified organisms, commonly called GMOs, at a conference in California Tuesday.
The conference, called
Brainstorm Green (see
http://www.fortuneconferences.com/brainstorm-green-2013/ ), was put on by
Fortune. In an unedited transcript posted by the magazine (see
http://tech.fortune.cnn.com/2013/04/30/kendall-powell-general-mills/ ), Powell said GMOs are safe and they're part of a solution to feeding the world's growing population.
Powell said he didn't have a problem with specialty retailer Whole Foods' recent announcement it would require GMO information on labels.
He said he's not opposed to Whole Foods' policy because General Mills' organic brands -- such as Muir Glenn, Cascadian Farms, Larabar and Food Should Taste Good -- that it sells to Whole Foods are GMO free.
Powell said virtually every product in the grocery store contains GMOs, and he doesn't think it's a good idea to label those as having GMOs.
General Mills spent about $1 million lobbying with other food manufacturers to defeat a measure in California that would have required GMOs to be disclosed on food labels, according to the story.
If such a rule was implemented on a state-by-state basis, it would cost consumers more because manufactures would have change how they manage their supply chains, Powell said.
He added that there wouldn't be room to include GMO information on product labels.
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Here's to health, oops, $$!
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