or some facial expression to underscore, visually, what you just said audibly. VISUALS. Important in this kind of country where almost everyone processes information visually.
I remember watching ghwb do that kind of thing at the republi-CON CONvention when he was either running on his own or for another term with reagan. EVERY time he uttered the word "liberal," he made a face. A very slight face. It was VERY subtle. Just an ever so slight curl of the lip. But YOU CONVEY FURTHER MEANING when you do that!!!! I can't tell you HOW MANY times I heard or participated in discussions about news anchoring and reporting - both on camera and on mic. How a single arched brow at a key word or phrase conveys ALL KINDS of extra meaning for you, that you don't have to flat-out say with your words. Especially if maybe you're in the kind of job where you're not supposed to stick your own opinions into any ol' place or story that comes by. So it becomes VERY important how an anchor would tilt his or her head, or which way the corners of his/her mouth turned up upon utterance of some word or phrase, how they'd sit, whether they'd sit straight or lean forward, etc. You add meaning to your words with little tricks like that. The way you stand conveys all kinds of shit - posture, how your feet are positioned, what you're doing with your hands, do you tend to lick your lips after you say something? LOTS of ways to add extra meaning.
And you can do it on the radio too with the way you use your voice - emphasis, inflection, a hint of snicker or laughter, a strategic pause, loads of little devices. And those little devices are devious (AHA! Lookie there - both words start with the same first syllable!) and they're almost invisible. And that's how they work. Totally subliminally. But the MESSAGE is conveyed. And most people don't even realize they're taking delivery on these messages. They don't realize all the complex scents they're breathing in.
You can start tainting the word "republi-CON." See, I can't even type it another way anymore! But you can start adding a - um - shall we say "pungency" to the word. Always an unpleasant word. Because it's an unpleasant concept. So it's not even fun to say the name anymore. When you always make a VERY slight face (VERY slight, so it doesn't look like a device of some sort, like you did it deliberately - even though you are!) when you say this word, whoever you're with will get the message that the word is unpleasant. May not even matter why. It's just UNPLEASANT.
That's how you start poisoning the well. Let's take THEIR name and RUN WITH IT!!! Run AMOK with it, that is!
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