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Showing Original Post only (View all)Another thing Democrats need to learn from The Lincoln Project [View all]
By now I am sure there are several posts on the Greatest Page linking to the Susan Collin's ad that was dropped this morning at 7:04 a.m. EDT. It's a thing of beauty. Their two teaser tweets last night were delicious.
But what is equally important to note is that The Press Herald in Portland, ME posted an article about the ad at 7:00 a.m. and updated the article with the embedded tweet some time between 7:04 and 7:29 a.m.
The Lincoln Project may be seen as masters of social media and the evocative video ad, but that isn't where their true genius lies. Let the timing of this sink in. It's masterful, and we'd be insane not to take note.
Link to tweet
ETA: For clarification, down ballot Democrats typically get little to no support or training regarding the broader context in which to drop social media. The majority of the commentary I have seen about the Lincoln Project has focused on the amazing impact of their ads and not how they also dramatically coordinate the drop.
It's not just a matter of creating and posting a phenomenal ad and hoping the impact gives it viral traction. It's not just sending out a press release about the ad. It's about cultivating the contacts and relationships to ensure the press release is used and used in a way you want it to be. It's about determining which media outlets will be the most effective and impactful in spreading the message to a particularly targeted audience. It's about timing the various media pieces to the extent possible prior to publication.
The newspaper posted a story minutes before the ad was actually released. The newspaper is an important one in Maine owned by Maine Today Media - a privately owned publisher of daily and weekly newspapers in Maine, based in the state's largest city, Portland, and includes the Portland Press Herald and Maine Sunday Telegram, the state's largest newspaper.
These are the steps Democrats sometimes skip, take for granted, or are unaware of how it can both amplify and target the message. That part shouldn't get lost in the "wow" factor of the ad itself.
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Another thing Democrats need to learn from The Lincoln Project [View all]
Pacifist Patriot
Jul 2020
OP
"It's about cultivating the contacts and relationships to ensure the press release is used and used
WhiskeyGrinder
Jul 2020
#12
The Genius Part to Me Was Telegraphing Yesterday That The Ad Would Drop This Morning
Indykatie
Jul 2020
#21
Yes exactly. This ad is nice for us to watch. It is ESSENTIAL that Mainers watch it. The fact
Squinch
Jul 2020
#26
I honestly don't know if something happened in Maine or with the Collins' campaign...
Pacifist Patriot
Jul 2020
#31
Counter-propaganda works when immediate, clear, on point, & targets audience that got propaganda
Bernardo de La Paz
Jul 2020
#14
Not sure why people are resisting your message on this, but you are absolutely right.
Squinch
Jul 2020
#16
That is painfully obvious, and we only have to look at the Lincoln Project and the splash they
Squinch
Jul 2020
#20
I've said it before & I'll say it again, the Dem party (in general) is not good at messaging.
CaptainTruth
Jul 2020
#38
You must be experiencing a bit of exasperation from some of the posts below. The LP
PatrickforO
Jul 2020
#40