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Showing Original Post only (View all)'Impossible Whopper' goes nationwide at Burger King [View all]
Burger King will begin selling the plant-based Impossible Whopper nationwide next week after a successful test run in seven markets. From next Thursday until September, Burger King will offer delivery and mobile customers two sandwiches an original Whopper and an Impossible Whopper for $7 so they can compare them.
The rollout to 7,000 U.S. locations will be for a limited time, a typical practice in the fast food industry for new products. The chain wont say how many of the soy-based burgers its sold since first introducing them in April, but did say its enticing more people to enter its stores.
Impossible Foods, which makes the burgers for Burger King, White Castle and other chains, has been struggling to meet surging demand. The Redwood City, California, company recently doubled the number of workers at its Oakland plant and produced a record number of burgers in June, but demand is still outpacing production.
On Thursday Impossible Foods announced a new manufacturing partnership with Illinois OSI Group, one of the worlds largest food producers. Impossible Foods says that partnership will help quadruple production of the Impossible Burger by the end of this year.
https://apnews.com/918bb9de33c54eaba0a15789b65258ed