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Fri Apr 17, 2020, 03:52 PM

[JOB] Sr. Digital Strategist, Midwest Race Class Narrative Project (Remote) $6,667-8,333/month

Hi, I'm helping the Midwest Race Class Narrative Project find a Senior Digital Strategist to help labor unions, faith groups and community-organizing groups in some of the top battleground states leverage digital campaigns to fight dog-whistle racism, engage voters and defeat Trump.

This is a FT, in-house role that can be done remotely from anywhere in the US. The salary for this role is $6,667 to $8,333 per month until the end of November, and the role comes with benefits including health insurance and two months of severance pay.

This role would be a good fit for a creative, nimble and adaptive digital strategist with deep experience using social media, digital advertising, and other digital tools in an organizational context to engage people and mobilize them to take action.

In addition, the high degree of autonomy of this role means we're looking for someone who is both a team player and an accountable self-starter with a high degree of initiative.

Application are being considered on a rolling basis, with an ideal start date no later than June 1, so I recommend you to apply ASAP if you're interested.

Please feel free to reach out if you're interested or have any questions. You can see the full job description (including the application instructions) below my signature line.

Matt Lockshin
(he, his)

Sent from Victoria, BC -- the ancestral, traditional and unceded territory of the Lekwungen speaking peoples, the Songhees and Esquimalt First Nations.


Economic and racial justice are both core progressive priorities. Far too often, progressive campaigns discuss them as if they were separate. But we know they’re intertwined.

Our opponents promote racial fears to turn out white voters, pitting working people against each other and against good government. Meanwhile, economic pain fuels racial resentment and facilitates scapegoating, including attacks on African-Americans, immigrants and Muslims.

In 2016, we saw this play out to disastrous effect in the post-industrial Midwestern states that delivered the presidential election to Donald Trump.

We simply cannot allow this to happen again in November. And the Race-Class Narrative shows a way for us to succeed.

The Race-Class Narrative is a narrative framework and strategic approach born out of empirical research showing that progressives win when we focus on the connections between racial and economic justice.

Minnesota’s highly successful Greater than Fear campaign -- which brought labor unions, faith groups and community-based organizations together in 2018 -- used the Race-Class Narrative to take on dog-whistle politics, elect progressive leaders to office, and create a strong mandate for progressive policy change.

Building off of that success, the Midwest RCN project is an initiviate housed in Faith in Minnesota in partnership with ASO Communications to help state-based progressive organizations in six states -- including some of the top presidential battleground states -- use the Race-Class Narrative to win elections and build power in 2020 and beyond.

The six states we’re focused on are Michigan, Minnesota, Missouri, Pennsylvania, Ohio and Wisconsin.


Are you a creative and nimble digital strategist with the drive and expertise to help grassroots progressive organizations run effective digital campaigns? Are you a team player and accountable self-starter with a high degree of initiative? Are you excited about the prospect of using the Race-Class Narrative to build cross-racial solidarity, engage voters and defeat Trump? If so, please read on!

We are looking for a creative and nimble Senior Digital Strategist to join the Midwest Race-Class Narrative (RCN) team.

The Senior Digital Strategist will operate with a great deal of autonomy and will be responsible for creating and overseeing digital strategies and content to motivate and grow targeted digital audiences in partnership with our state partners and ASO Communications.

Part of that will include overseeing the creation of digital assets (social media content and strategy documents, white-labelled digital ads, etc.) for Midwest RCN’s Implementation Hub, which will house concrete tools, products, creative content and research that our partner organizations can tailor for their own use.

In addition, the Senior Digital Strategist will provide ongoing coaching and technical assistance to help our partner organization bring the Race-Class Narrative to life through our proven best messengers: the everyday people inspired to take action for justice, equality and a better life across the Midwest.


Become deeply familiar with Race Class Narrative insights and continuously engage with the broader RCN team on how to best integrate it into our work.
Bottomline (with help from and the input of the RCN creative team) the coordination, planning, and creation of digital assets (including digital content, strategy documents, social media toolkits and digital plans) for the Implementation Hub, with a particular focus on increasing the presence, quality and reach of RCN content on social media platforms (esp. Facebook, Twitter and Instagram).
Provide ongoing technical assistance and coaching to Midwest RCN state partners around digital strategy and execution, particularly around:
Growing their online communities,
Reaching targeted audiences online (including using lists pulled from a voter file),
Analyzing digital metrics and analytics to draw actionable insights ,
Integrating lessons learned over the course of the campaign,
Using peer-to-peer texting programs, and
Ensuring RCN message consistency across platforms.
Design and implement a regular reporting process, and otherwise support the process of evaluating the results of digital campaigns and promoting data-driven decision-making.
Support paid social media efforts, including concept and creative development, audience targeting and placement.
Identify creative opportunities to use digital to support or improve the campaigns our partner organizations are running on the ground.
Track changes to the digital landscape (the tools and technology available, the behavior of the platforms, etc.), and identify opportunities for Midwest RCN state partners to innovate or adopt updated best practices.
Assist in the training of Midwest RCN state partners on social media management platforms, email and text messaging platforms, content management systems, and digital analytics.
Help design, run and analyze digital tests with consultants and vendors.
Curate and compile highest performing digital and other relevant RCN content and send monthly updates to national and other state RCN partners.
Update the Race-Class Narrative website with content through Wordpress
You could be great for this role if:

You’re a creative and nimble digital strategist who has at least three years of experience (ideally more) using social media, digital advertising, and other digital tools in an organizational context to engage people and mobilize them to take action.
You’re an excellent all-around communicator and have the ability to quickly draft sharp, persuasive and well-messaged copy for a variety of audiences.
You have expertise in a range of digital tools and tactics, and have a good understanding about the different ways they can be leveraged in different campaign contexts (e.g. supporting earned media vs. driving event attendance, rapid response vs. planned campaign arcs, audience acquisition vs. persuasion/awareness, etc.).
You have the ability to thrive in a fast-paced environment, and possess an adaptable style that can drive progress even amid ambiguity and complexity.
You can take an idea and run with it, while also keeping team members in the loop to ensure you get the feedback and buy-in you need.
You have a solid understanding of the strategic and tactical differences of various social media platforms in terms of goals and audiences.
You can come up with creative and actionable ideas for attention-grabbing memes and graphics that will cut through the noise on social media.
You have a head for numbers and can run A/B tests and draw actionable insights from digital metrics and analytics data.
You have solid design chops. You don’t need to be a graphic designer, but you should have an eye for design and at least some ability to use software like Photoshop or Illustrator, meme & GIF generators, and/or apps like Canva. AF
You have field or electoral experience, or you’re curious about it and want to learn more.
You can juggle multiple priorities simultaneously and meet established deadlines without letting things fall through the cracks.
You can work well with people from diverse cultures and backgrounds, and you have a sensitivity to and respect for cultural differences.
You’re values-aligned. You are genuinely interested in grassroots organizing and lifting up the voices of real people in the Midwestern states we’re working in. And you have a strong commitment to racial and economic justice.
While not expected, a strong candidate might have one or more of the following:

Extensive experience (ideally more than five years) working in a digital capacity for advocacy organizations, unions and/or electoral campaigns.
More than a passing familiarity with the Race-Class Narrative findings.
Experience in public opinion research and/or message testing.
Experience working with a team to quickly develop and implement creative and strategic digital campaigns in response to a rapidly shifting situation.
Agency experience or significant experience managing organizational stakeholders in a coalition (or similar) setting.
A record of growing and engaging large audiences on social media channels, and/or a record of managing high-profile social media accounts.
Experience managing a large digital advertising budget or executing large digital advertising campaigns.
Experience managing graphic designers, coders and/or videographers to produce content on spec, on time and on budget.
Nuts-and-bolts organizing or field experience.
A history of active involvement in social movements that work to support immigrant rights, racial justice, economic justice and/or protect our democracy.
Familiarity with key data toolsets and platforms widely used in the progressive organizing world (e.g. Catalist, TargetSmart, Civis, NGP VAN).
Experience running peer-to-peer or broadcast text-messaging campaigns.
Experience working in a remote team environment.


This will be a full-time, exempt role that can be done remotely from anywhere in the United States. However, regardless of location, the candidate should expect to work a regular schedule of 9am-6pm Eastern or Central Time. Occasional work on nights and weekends will be required (and may become more frequent as the election season heats up).

Salary for this role will be between $6,667 and $8,333 per month through November 31, 2020. In addition, benefits will be provided including health insurance and two months of severance pay.

This position will report to the Creative Director of ASO Communications and the Outreach & Training Director of the Midwest RCN Project, and will work with minimal supervision.


Please email your resume, answers to the questions below, and (optionally) a sample of your work as an attachment to: info@raceclassnarrative.com

In lieu of a traditional cover letter please answer the following questions:

1. Why are you applying for this job? (Suggested word limit: 200)
2. What’s something you’ve done that demonstrates your creativity and strategic sensibility (ideal in the digital realm)? (Suggested word limit: 200)
3. List which of the bullet points under the heading above that begins “While not expected, a strong candidate might have...” (above) you believe you bring to the table, with a few words of explanation if that’s useful. Note, where there is a list of different ways to meet the criteria in a single bullet point, please indicate which one(s) you bring to the table.
In addition, please be sure to include your last name and “Senior Digital Strategist” in the subject line of the email.

Questions about this position or the application process can be sent to info@raceclassnarrative.com

Applications will be reviewed on a rolling basis, with applicants encouraged to apply ASAP and no later than 11:59pm ET on Sunday, May 3.

Please Note: The employer of record for this role will be Community Building Strategies, LLC. That means CBS will be the official employer who will handle traditional personnel matters like running payroll and providing employment benefits. However, CBS will play no part in the direction or evaluation of the work undertaken in this role.

Established in 2017, CBS was created to provide a fluid infrastructure to align state progressive movement power leaders and shape politics in states directly. CBS achieves this through our team of elite, senior level talent, who provide needed capacities to organizations in states trying to build power.

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