Six secrets of million-dollar female-owned firms

[polly7]

GERI STENGEL
Forbes
Published Thursday, Apr. 04 2013, 5:00 AM EDT

Elite businesses owned by women – companies earning $10 million (U.S.) in annual revenue – are increasing in numbers compared with similar-sized firms in general and nearly 100-per-cent faster than all female-owned enterprises, according to Growing Under the Radar: An Exploration of the Achievement of Million-Dollar Women-Owned Firms, commissioned by American Express.

What do these U.S.-based entrepreneurs know that others don’t? Based on my observations and knowledge of the market, six factors separate the cream from the milk:

It’s better than what it was, but improvement is still needed, she adds. Reporters tend to focus on a few stars, such Sara Blakely of Spanx. She has a great story, but other women entrepreneurs do, too. One of the reasons I created Breaking Barriers, my blog on Forbes, is to give successful women entrepreneurs the visibility they deserve. The other is to provide inspiration for the next generation of women entrepreneurs.

http://www.theglobeandmail.com/report-on-business/small-business/sb-growth/success-stories/six-secrets-of-million-dollar-female-owned-firms/article10740835/