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Iron Maiden "The Trooper" Ale Flying Off The Shelves In UK
'Trooper', an Iron-Maiden designed real ale, will not launch until next month but already 300,000 pints have been pre-ordered by avid fans around the world and retailers from more than 100 countries have applied to stock it.
"For the first time in our history we’re brewing three times a day and six days a week," said David Bremner, marketing director at 175-year-old brewer Robinsons. That's more than double the normal two batches a day, four days a week brewing schedule.
The top-secret project was revealed to fans in March through a post on Iron Maiden's Facebook page and within three hours Trooper became the third most followed beer on Facebook with 22,000 fans. It now has more than 42,000 'likes' on the social networking site.
http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/leisure/10018584/Iron-Maiden-beer-doubles-demand-at-family-brewery.html
"For the first time in our history we’re brewing three times a day and six days a week," said David Bremner, marketing director at 175-year-old brewer Robinsons. That's more than double the normal two batches a day, four days a week brewing schedule.
The top-secret project was revealed to fans in March through a post on Iron Maiden's Facebook page and within three hours Trooper became the third most followed beer on Facebook with 22,000 fans. It now has more than 42,000 'likes' on the social networking site.
http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/leisure/10018584/Iron-Maiden-beer-doubles-demand-at-family-brewery.html
Combines two of my favorite things: Iron Maiden and beer!
