Monster suing SF city attorney over energy drinks

[azurnoir]

Source: Twin Cities.Com/Pioneer Press

NEW YORK—Monster Beverage is suing San Francisco's city attorney over demands that the company reduce the amount of caffeine in its energy drinks and stop marketing to minors.

The company, based in Corona, Calif., says it's being unfairly singled out by City Attorney Dennis Herrera, who late last year had asked Monster to produce documentation showing that its drinks are safe. Since then, Monster says Herrera has asked it to reformulate its drinks and change its labels and marketing materials.

....................................................

The suit comes at a time when the energy drink industry has come under intense scrutiny. The Food and Drug Administration is investigating reports of deaths linked to energy drinks, although the agency has noted that the reports don't prove the drinks caused the deaths.

New York's attorney general has also subpoenaed Monster—as well as the maker of 5-Hour Energy shots and PepsiCo Inc., which makes Amp—as part of an investigation into how energy drinks are made and marketed. In addition, the family of a 14-year-old girl is suing Monster after they said she died after drinking two 24-ounce cans of Monster in a short period.



Read more: http://www.twincities.com/ci_23139438/monster-suing-san-francisco-over-energy-drinks

[octothorpe]

1. What constitutes marketing toward minors?

The only energy drink commercials I can think of are the Red Bull and 5-hour energy drink ones, and I don't recall anything that made me believe they were directed toward teens.

[freshwest]

2. This is to be expected as we move away from the libertarian, anti-regulation jungle. They have no

right to tell the government how to govern for their profits.

And they do market this to kids. A few deaths here and there are of no interest to them. Their goal is profit and not the public good.

If only every corporation would operate with that in mind instead of going after money only. But it's not in their charter.

This version capitalism is killing us and the planet. Enough!

[olddots]

3. Do some snooping Monster is aimed at 6-18 year olds

Its hard to search for a market segment without doing some serious schlepping but Monster is there where the kids are skating, riding and hanging out .

[cui bono]

7. Concerts too. n/t

[tarheelsunc]

4. Why would someone think it's a good idea to drink 48 oz of Monster in a short time?

14 or not, that's just ridiculous. Excess of ANYTHING is bad. If you drink an appropriate amount of an energy drink, it does what it is supposed to do. It's sad that she died and all but did she really not know better?

[cui bono]

8. A lot, probably most, 14 year olds have no idea of the danger.

They are susceptible to advertising and do what their friends do and what they are told is cool.

[Zoeisright]

10. The part of your brain that helps you understand the consequences of your actions

doesn't fully develop until age 25. Have you never been a teenager? Or known one? Of course they don't know better. That's why they're called MINORS. Sheesh.

[msongs]

5. toxic swill bought by suckers. nothing new here nt

[Javaman]

6. Frankenstein, the Wolf-man and Dracula were unavailable for comment. nt

[SoapBox]

9. It's toxic garbage.

...amazing that people even want to put this shit into their bodies.

[Pterodactyl]

11. Ounce for ounce, Monster has less caffeine than brewed coffee.

[tammywammy]

12. DECAF FOR EVERYONE!

lol