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Racist Mountain Dew Commercial? Music Group 'Odd Future' Featured In Troubling Soda Ad&feature=youtu.be
Recently, Mountain Dew released a new commercial featuring the members of musical group, Odd Future and a goat... named Felicia. It has all the makings of a bad racist joke:
"Five black guys and a goat stand in a line up..." Cud chewing and jive talking, the goat threatens bodily harm to a blonde haired, blue eyed, badly beaten white woman while the other men (all of whom are black men, by the way) stand passively, waiting to be ID'd. If the visuals don't jar you, then the goat's voice probably will.
*snip*
http://www.huffingtonpost.com/2013/04/30/racist-mountain-dew-commercial-odd-future_n_3186324.html?ref=topbar
comments section of the vid is interesting.
edited to add at the request of 'graham4anything': I do think this ad is racist and I have no angle in posting this. Thought it was a disgusting ad figured it was worth posting. As an aside, I hate Mountain Dew. I hope this will suffice as an explanation as to my 'angle'.
also wanted to include that I think the violence against women vibe is pretty fucked up too.
edited to include the link to pepsi: https://cu.pepsico.com/mtndew (thanks CurtEastPoint)
also edited the subject line to include sexist.
Warpy
(110,912 posts)but it does play up how the cops sometimes feed witnesses in order to get someone they don't like identified as a perp.
It's an ugly commercial for a nasty product.
graham4anything
(11,464 posts)one_voice
(20,043 posts)Enrique
(27,461 posts)LAGC
(5,330 posts)...kind of disrespectful to victims of violence.
"Poor taste" is putting it mildly...
olddots
(10,237 posts)n.t.
Rex
(65,616 posts)I dunno about racist, but the commercial is very offensive and about as low as you can go in many many ways imo. It doesn't even seem like they are selling anything, just torturing a woman that has endured domestic violence.
I fail to see how that is funny...the people at MD have all lost their marbles if that is the type of commercial they are producing imo.
ismnotwasm
(41,921 posts)Um, yes.
MrScorpio
(73,626 posts)Gravitycollapse
(8,155 posts)CurtEastPoint
(18,552 posts)Raine1967
(11,589 posts)As to your edit one_voice, I never thought about why you posted it and didn't think you need to explain.
Butterbean
(1,014 posts)cali
(114,904 posts)and generally offensive.
nasty stereotyping of goats too.
Buzz Clik
(38,437 posts)But, hells bells, it was friggin' repulsive.
Sexist maybe. Probably.
Basically just horrible.
actslikeacarrot
(464 posts)... a show on adult swim, this wouldn't be surprising. What a CRAPPY commercial.
http://en.wikipedia.org/wiki/Loiter_Squad
quinnox
(20,600 posts)Yuck.
The Straight Story
(48,121 posts)The third commercial directed by Wolf Haley (Tyler, The Creator) for Mountain Dew just released. Will Felicia get caught by the waitress he attacked in the first commercial? Watch the video above and find out.
http://oddfuturetalk.com/2013/04/mt-dew-3-starring-felicia-the-goat/
Here is the first part of the commercial:
http://oddfuturetalk.com/2013/03/mt-dew-starring-felicia-the-goat-and-errol-chatham/
one_voice
(20,043 posts)women is not fodder for comedy. Far too many women die because of violence, whether domestic or stranger. Having a goat adding insult to injury only makes it worse. It's not funny.
Having a black man at the helm doesn't make it less offensive. It's loaded with stereotypes. The ad execs should have known better, imo.
Captain Stern
(2,197 posts)But it's a terrible commercial, in my opinion.
It's not clever or endearing, and I doubt it's going to sell a single drop of Mountain Dew.
I guess they're hoping "you're never gonna catch meee" is going to be a phrase that catches on. Fail.
MadrasT
(7,237 posts)(snip)
One social commentator, Dr. Boyce Watkins, called it "arguably the most racist commercial in history." After being asked about the spots yesterday, a PepsiCo spokesperson emailed Adweek this morning to state that the video is getting taken down.
"We understand how this video could be perceived by some as offensive, and we apologize to those who were offended," the rep said. "We have removed the video from all Mountain Dew channels and have been informed that Tyler is removing it from his channels as well."
Yet another typical non-apology "apology" but at least they pulled the ad.