energy drink ads banned over 'sexually explicit reference'
Pussy energy drink ads banned over 'sexually explicit reference'
Posters promoting an energy drink that featured the word "pussy" in large letters have been banned by the advertising watchdog for being likely to cause serious and widespread offence.
The ad campaign, which used the strapline "The drink's pure, it's your mind that's the problem" alongside the word "pussy" in large type, attracted almost 160 complaints to the Advertising Standards Authority.
Complainants said that the ad was offensive as the word "pussy" is sexually explicit and that it is derogatory, sexist and degrading to women. Others complained it was unsuitable to run where children could see the posters.
Pussy Drinks claimed it was "ironic" people were complaining given its strapline pointed out that the drink was pure and it was viewers' minds that were tainted.
It also rather disingenuously pointed out that the Oxford English Dictionary definition of pussy is "a cat, particularly a kitten". Like a small cat their drink symbolically had the traits of being cool, beautiful, feline and natural – with some attitude.
http://www.guardian.co.uk/media/2013/apr/24/pussy-energy-drink-ads-banned
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