Karl Rove, Koch brothers lead charge to control Republican data
"This isn’t just about who can hire the most young IT programmers, create the slickest app to optimize door-knocking routes or stave off a repeat of the Election Day collapse of Mitt Romney’s ORCA system.
Rather, in a very real way, it’s about who controls the party through its most precious asset — its voter data — and the multimillion-dollar contracts that could follow.
Rove has begun soliciting donors for a $15 million-plus data project. There are competing systems being offered by a pair of twin brothers. And a programmer who helped start the dominant Democratic voter data system is pitching a copycat setup for Republicans.
The Republican National Committee is encouraging the intramural competition and, at the same time, pushing a data management system of its own."
http://www.politico.com/story/2013/04/karl-rove-koch-brothers-control-republican-data-90385.html?ml=po_r
