NASCAR Will Take Closer Look At Race Sponsorships In Wake Of NRA Debate
FORT WORTH, Texas With Saturday's NRA 500 drawing attention just for the name of the Sprint Cup race, NASCAR will take a closer look at race sponsorships in the future, the sanctioning body says.
Tracks negotiate their own naming rights deals, and Texas Motor Speedway announced last month that the National Rifle Association would sponsor its Sprint Cup Series race, scheduled for 7:46 p.m. ET Saturday.
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"The NRA's sponsorship of the event at Texas Motor Speedway fit within existing parameters that NASCAR affords tracks in securing partnerships," he said.
"However, this situation has made it clear that we need to take a closer look at our approval process moving forward, as current circumstances need to be factored in when making decisions."
While there could be a perception that NASCAR is endorsing the NRA's political platform, Higdon said that is not the case.
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