Soda study shows limiting size makes us want to gulp more
A month after a judge threw out New York City Mayor Michael Bloomberg’s proposed ban on large sodas, a new study has found that Americans not only love their sugary drinks, they buy even more of them when serving sizes are restricted.
“The motivation for this study was inspired by the proposed regulations to restrict soda sizes,” said Brent M. Wilson, lead author of the study published Wednesday in the open-access journal of the Public Library of Science (PLOS).
Conducted by the University of California at San Diego, the study concluded that restricting larger servings of sugary drinks in an effort to moderate them may actually induce consumers to buy even more.
Wilson did not say whether his findings were a repudiation of Bloomberg’s attempt to limit sugar intake for health reasons, but characterized the results as “information that policy-makers should take into account.”
http://vitals.nbcnews.com/_news/2013/04/10/17692216-soda-study-shows-limiting-size-makes-us-want-to-gulp-more?lite
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