Do Southwest Airlines ads portend new fees?

[marmar]

from the LA Times:



Once known as an upstart carrier, Southwest Airlines recently launched an ad campaign that has some airline industry experts wondering whether it signals a new direction — and new fees — at the nation's largest domestic airline.

The new ads, which began airing during the television broadcast of the NCAA tournament, don't mention the airline's most popular appeal — that your first two checked bags fly free and you don't pay to change flights. The ads also don't feature funny dialogue that slams competitors — a common theme in previous Southwest commercials.

Instead, the latest ads are polished and professional and push the message that Southwest is the airline for entrepreneurs and pioneers. "We're never finished, never satisfied and we never stop looking for a better way," the ad's narrator says.

Could it be that Southwest is preparing the public for a big change, such as the introduction of fees to check bags or change reservations? ...................(more)

The complete piece is at: http://articles.latimes.com/2013/mar/31/business/la-fi-travel-briefcase-20130401

[global1]

1. I Hope Not.....

because I am a faithful flyer of Southwest Airlines because of their 'bags fly free' and general good customer service. I've never been disappointed by them. Their employees are happy. They make their customers happy. As a result - we customers keep coming back. If they start getting greedy and becoming like all the other airlines that will be their demise.