AP: Marketing studies help craft health overhaul pitch

[Omaha Steve]

http://apnews.excite.com/article/20130331/DA5C62HG0.html

By RICARDO ALONSO-ZALDIVAR

WASHINGTON (AP) - How do you convince millions of average Americans that one of the most complex and controversial programs devised by government may actually be a good deal for them?

With the nation still split over President Barack Obama's health care law, the administration has turned to the science of mass marketing for help in understanding the lives of uninsured people, hoping to craft winning pitches for a surprisingly varied group in society.



In this March 15, 2013, file photo the Senate Minority Leader, Republican Mitch McConnell of Kentucky, points to a 7-foot stack of “Obamacare” regulations to underscore his disdain during the 40th annual Conservative Political Action Conference in National Harbor, Md. McConnell said Democrats have been predicting for years that Americans would learn to love the health care overhaul and that has not happened. “I agree that it will be a big issue in 2014,” he said. “I think it will be an albatross around the neck of every Democrat who voted for it. They are going to be running away from it, not toward it.” (AP Photo/Manuel Balce Ceneta, File)


The law's supporters will have to make the sale in the run-up to an election - the 2014 midterms. Already Republicans are hoping for an "Obamacare" flop that helps them gain control of the Senate, while Democrats are eager for the public to finally embrace the Affordable Care Act, bringing political deliverance.

It turns out America's more than 48 million uninsured people are no monolithic mass. A marketing analysis posted online by the federal Health and Human Services Department reveals six distinct groups, three of which appear critical to the success or failure of the program.

FULL story at link.

[NYC_SKP]

1. The photo, the stack of regulations, is a LIE. nt

[subterranean]

2. Very appropriate for a convention full of lies and liars.

I buy 400-sheet packs of printer paper. They're no more than 2 inches thick. So let's assume the Affordable Care Act is the often-quoted 2,400 pages long (which it isn't; it's actually 974 pages). That would make it about one foot high if you printed it all out. But that wouldn't have made a very impressive prop.

[angstlessk]

3. It is NOT A LIE!

What he failed to tell you is that he used 2072 font Times New Roman, and got about 3 words on each page...wonder how much taxpayer money was used to promote that propaganda?

[NYC_SKP]

4. Also, prolly single side printing.

What an ass.

We calculated the actual legislation, single sided, would be a stack about 5 inches high.